At Mi Cine Inclusivo, we believe that accessibility should be a natural component of any audiovisual project, whether artistic, educational, or commercial. Building on our experience in the film industry, we have adapted our Cinematic Accessibility Report to institutional and communication campaigns, with the goal of bringing universal design into tangible and realistic practices in audiovisual marketing.
Case Study: Accessible Campaign for the Access City Award 2026
One of the most recent examples of this methodology is the production of the spot “València Access City 2026”, created to support the candidacy of València City Council for the prestigious Access City Award. From its inception, accessibility was a core element of this project, applying the principles of inclusive cinema to an institutional piece.
Below are the key accessibility features implemented in the campaign, as outlined in the final report delivered to the municipality:
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Accessible script, with clear, emotional, and descriptive narration, allowing the story to be followed without the need for traditional audio description.
- Specific sound effects that complement the visual information and enrich the auditory experience for blind and low-vision audiences.
- Official pictograms that reinforce key messages and enhance comprehension for individuals with intellectual or developmental disabilities.
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Prominent display of the International Symbol of Accessibility, promoting recognition and normalization.
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16:9 aspect ratio, which allows the simultaneous inclusion of sign language and accessible subtitles without visual interference.
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Careful image composition, ensuring the lower part of the frame remains clear for accessible resources to be integrated harmoniously.
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No unnecessary finger-spelling in sign language for complex terms, replaced with clear on-screen text and dynamic interaction with the sign language interpreter.
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Targeted subtitle review, avoiding redundancy and optimizing the viewing experience.
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Dignified and diverse representation of people with disabilities, steering away from stereotypes and avoiding a charity-based or paternalistic approach.
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Direct participation: more than 74 people with disabilities appear on screen, and three people with disabilities joined the technical crew.
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Inclusive image selection, portraying citizens enjoying the accessible city in a context of normalization and autonomy.
An Example of Institutional Best Practices
This experience demonstrates that integrating the Cinematic Accessibility Report into public campaigns not only ensures compliance with current regulations, but also enriches the content and reinforces the ethical and social commitment of institutions.
The report was written in line with national and European laws and standards, including Royal Legislative Decree 1/2013, the General Audiovisual Communication Act, EU Directive 2019/882, and various best practice guidelines issued by València City Council. Its implementation guarantees respectful, effective, and universal communication.
In the words of project director Miguel Ángel Font Bisier:
“This kind of initiative proves that accessibility is not a barrier, but an opportunity to build a fairer society. Inclusive marketing is one of its most powerful pathways.”
