Creating a brand with the possessive pronoun «my» is not very orthodox in strict marketing terms. It might make us seem self-centered, which would detract our place in the public eye.
However, that «me» has an opposite meaning for us. The name «my inclusive Cinema» is a recognition of all the people who have worked, are currently working, or will work in the field of full inclusion. Thus, the»my inclusive Cinema» brand refers only to the professional and personal philosophy of the people who work on the platform.
«SWING! The Life of a Secret» is a fresh, dynamic film with a plot full of twists. It was designed to be the first inclusive feature film from the start, from script-writing to distribution.
SWING! The Life of a Secret is an inclusive feature film created by Miguel Ángel Font Bisier. Picture by Jose Luis Carretero.
The Accessibility Report is an interactive manual. It is divided into ten sections, which contain the different phases of the creative process of this film. Its aim is to capture the essence of each department of the project through videos, photographs and the testimonies of its main team. This allows the professionals in accessibility to know firsthand the most important data they will have to take into account in the audio description and the enriched subtitling.
Fernando Villamanta, Whatscine’s CEO, reading the Accessibility Report.
People are usually motivated by personal experience as a catalyst for universal change. Miguel Ángel Font Bisier admits he is not an agent of change who has personally been affected by any disability either through family members or his social bubble.
No, his defining moment was a result of a meeting with a deaf attendee at a film festival in San Diego 10 years ago. Admittedly, due to budget constraints and not thinking it would be selected for festival content, he had decided to shoot the film more as video art, abundant with visuals, few sound effects and complimenting music.
Miguel Ángel Font Bisier attending La Jolla Fashion Film Festival 2011. By Minh Huyhn.
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