For years, we’ve argued that audiovisual accessibility is not merely a set of techniques, but rather a way of understanding cinema itself. Yet convictions need data to back them up. That’s why, between February and March 2025, we decided to rigorously measure what happens when someone watches our film Inclusivity – Beyond Cinema. The results confirm something we had long suspected: there exists a gap between wanting to do things right and knowing how to do them.
Methodology: How We Measured Change
Working alongside Josep Solves from CEU Cardenal Herrera University, we administered a structured questionnaire before and after the film screening to 72 people who volunteered to participate. The instrument evaluated four dimensions through 20 questions on a 5-point Likert scale:
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Technical knowledge (7 items)
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Understanding of impact (2 items)
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Attitudes and beliefs (6 items)
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Behavioral intention (5 items)
This pre-post design allowed us to compare each participant’s responses before and after, thereby measuring the change attributable to the viewing experience.
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